The fiesta is mot typically an annual celebration held on the feast day of patron’s saints. No aspect of Philippines’s life promotes interpersonal communication beyond the community boundary than does the fiesta. This is the time of the year when friend and relatives from a considerable distance return to the barrio and town to renew old ties and acquaintances.
The fiesta provides service and education agencies and opportunity to reach more people. The field personnel of government and private service and education agencies are few and will continue to remain for the many people who need to be reached. The absence of mass media makes the situation worse; the reluctance of the people to come to a meeting at a place and time determined by the drill personnel makes the job of reaching more people appear impossible.
If economic development involves the use of recommended practices to make labor more efficient in quantity and quality of output, these recommended practices should be brought to the people as alternatives.